The Presidency has officially launched the “RenewHER Save Our Mothers” campaign, a new initiative aimed at improving maternal health outcomes and reducing preventable deaths among women across Nigeria.
Speaking at the inauguration in Abuja, Adanna Steinacker, Senior Special Assistant to President Bola Tinubu on Women’s Health, said the programme would focus on bridging critical gaps in awareness and access to maternal healthcare services. She also unveiled state ambassadors who will lead advocacy efforts across the 36 states and the Federal Capital Territory.
Steinacker explained that while Nigeria has numerous maternal health programmes, challenges remain in reaching women at the grassroots level. According to her, many maternal deaths occur not because services are unavailable, but because women are unable to access or utilise them effectively.
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“The issue is no longer just about availability of services, but ensuring that women can actually use them. That is where our national efforts must now be concentrated,” she said.
She noted that the campaign serves as the advocacy and health literacy arm of the RenewHER platform, designed to connect women with essential healthcare services. The initiative will operate in collaboration with the Maternal and Neonatal Mortality Reduction Innovation Initiative (MAMII) and the Department of Family Health under the Federal Ministry of Health.
Describing the newly appointed ambassadors as a “structured and accountable mobilisation network,” Steinacker emphasised that their role goes beyond symbolism, focusing instead on delivering measurable impact in communities nationwide.
Also speaking, Dr Samuel Oyeniyi of the Federal Ministry of Health described the initiative as a significant step towards improving maternal health indicators. He called on stakeholders, including government bodies, development partners, and civil society groups, to support and expand the programme’s reach.
Similarly, Dr Adedolapo Fasawe of the FCT Administration said the campaign aligns with ongoing efforts to strengthen primary healthcare and improve access to skilled birth attendants.
