The Presidency has officially launched the ‘RenewHER Save Our Mothers’ campaign, a nationwide initiative aimed at improving maternal health outcomes and reducing preventable deaths among women during childbirth.
Speaking at the inauguration in Abuja on Wednesday, Adanna Steinacker, Senior Special Assistant to Bola Tinubu on Women’s Health, said the campaign would focus on strengthening advocacy, awareness, and access to maternal healthcare services across Nigeria.
As part of the rollout, state ambassadors were appointed to drive the initiative in all 36 states and the Federal Capital Territory (FCT), creating a structured network to promote maternal health literacy and encourage the use of available services.
Steinacker noted that while Nigeria has numerous maternal health programmes, major challenges remain in last-mile awareness, trust, and utilisation. According to her, many maternal deaths occur not due to the absence of services but because women are unable to access or fully utilise them.
“The focus now is to bridge the gap between available healthcare services and the women who need them most,” she said, adding that the campaign is designed as a practical delivery framework rather than a symbolic effort.
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The ‘Save Our Mothers’ campaign operates under the RenewHER platform and will collaborate with the Federal Ministry of Health through its Department of Family Health. It will also align with the Maternal and Neonatal Mortality Reduction Innovation Initiative (MAMII) to amplify safe motherhood priorities nationwide.
Steinacker stressed that the ultimate goal is to ensure that no woman loses her life while giving birth, calling for stronger partnerships among stakeholders.
Also speaking, Dr Samuel Oyeniyi of the ministry’s Department of Family Health described the initiative as a significant step toward improving maternal health outcomes. He urged government agencies, development partners, civil society organisations, and the private sector to support and expand the campaign’s reach.
In her remarks, Adedolapo Fasawe of the FCT Administration said the initiative aligns with ongoing efforts to strengthen primary healthcare and improve access to skilled birth attendants.
Similarly, Uju Rochas Anwukah highlighted its role in supporting nutrition and health programmes across local government areas, particularly for underserved women and children.
She added that beyond physical care, maternal well-being must also include mental and emotional support to build healthier families and communities.
